Casa Essenti

Casa Essenti is a home decor studio that makes homes fun again by using thoughtful design and innovation, allowing every home owner to design their homes just as unique as they are and express themselves in the best way possible.

The Project was done in collaboration with our good folks at MARC for their branding division. The founders Nathan along with Anthony and Charlton needed a visual identity that was as unique as Casa Essenti’s ideologies, to make home decor products that are a result of pure functionality and creativity and no fluff. They wanted to craft a brand that resonates with people who wanted their homes to be as unique as they are and set them apart in the space.

Precision and cREATIVITY

One interesting thing that came up in the strategy call was that they really weren’t looking to make generic pieces for your home that all look the same in everyone’s home. They wanted make amazing products that also empower homeowners, which is quite a challenge.

What we concluded was that taking a conventional route for this brand would be an injustice to the essence of the brand. Through a lot of brainstorming we landed on a strategy that shaped Casa Essenti into a home design studio that brought out creativity in every homeowner through functional aesthetics.

empowering Homeowners

To bring the strategy to life, we started working on a visual identity that’s sharp, precise and functional, connecting both with Casa Essenti and paying homage to founders legacy of being in precision sheet metal manufacturing business as the products did derive some of the characteristics of precision sheet metal. This create a unique visual identity including a timeless mark that truly represented what the brand stands for and one that will empower their customers to be their own creative.

Applications

What was the experience like?

"I would like to say that the entire experience has been nothing but great. Having Pawan on board for designing our brand strategy and identity was a blessing. He walked us through many iterations and meticulously worked towards ensuring that our ideas were brought to life. He ensured that our brand aligned with our values and delivered everything in time. Great work ethic and totally reliable. Highly recommended!!"

Anthony from team Casa Essenti